Personal data is kept only as long as it is needed for the purpose it was collected for, or as long as statutory retention duties — in particular under tax and commercial law — require. The specific periods are listed with each processing operation in section 2.
Beyond that, we delete accounts that have been inactive for 24 months — no sign-in and no other use of the account — together with the data attached to them, such as your Deal Alert settings. Data we are legally required to keep, in particular invoicing data, is unaffected.